IMCTC – Print & Digital Campaign
The Islamic Military Counter Terrorism Coalition is an intergovernmental counter-terrorist alliance of countries in the Muslim world, united around military intervention against ISIL and other counter-terrorist activities, headquartered in Saudi Arabia.
MEIAC acted as a media buying company to secure Print and Digital Advertising for the Launch campaign of the IMCTC.
Print advertising was run across the major global business / financial newspapers such as:
The Financial Times, Wall Street Journal and International New York Times
A digital display campaign was run alongside this across premium news websites in various European countries.
This was a pure branding campaign to announce the launch of the IMCTC globally.